Margiana's Tattoo column by Midnight Butterfly
Margiana's Tattoo Column: Deep Inside Bruce Campbell
Written by Midnight Butterfly   
Tuesday, 30 December 2008 21:25
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I don’t hate Bruce Campbell. I don’t even dislike Bruce Campbell. I just don’t get Bruce Campbell. To be more accurate, I don’t understand the hold he has over a certain segment of the movie-going population. I mean, Bruce Campbell has a following. Tomorrow, “on assignment”, I’m going to see him because he’s going on tour. People are coming out just to hear the Great Man speak. Bruce Campbell! Who knew? The other two people responsible for inflicting this website on an unsuspecting public are rabid fanatics. Seriously! Otherwise intelligent, hard working people love this man. Angela drove three hours – three hours mind you…in winter…in Michigan—to see him. Who would you do that for?

Shit, who would I do that for? Three hours? Are you kidding? If Barack Obama goes only to Seattle, most people aren’t driving the three hours from Portland to hear him speak. They’ll read about it the next day in the paper or catch it on YouTube. Bruce-fucking-Campbell. I’m thinking, “the guy who wouldn’t let Peter Parker in to see Mary Jane’s play in Spider Man 2?” Yes! That guy! “Wait, you mean Ash from Army of Darkness, the “boom-stick” guy?” Yes! That guy! Holy smokes. Bruce fucking Campbell. My cup runneth over. He can’t act, he’s not very funny, not sexy, would admit all of that, and yet he goes on tour. To promote a movie called My Name is Bruce no less. Presumably, that’s part of his appeal. He once claimed that Ash Williams was “an idiot and a jerk like the rest of us”. (Am I really in the minority when I think “Speak for yourself, bro.”? I’m not even saying it is or is not true just that I don’t need some actor I’ve never met declaring it for me.) I mean, there are lots of people in film who are bastions of mediocrity that don’t have a following per se. Meg Ryan. Owen Wilson. Shannon Doherty. But heck, people come from miles around just to be in Bruce’s presence. He’s like Jesus to the geek crowd, his fans just want to touch the hem of his garment. No wonder he played Elvis in Bubba Ho Tep.

 

Who wouldn't want to make love to this man?

Does he get groupies? Are there Bruce Campbell groupies? Does he send out security to pick out the hot nerds in the crowd and bring them backstage? You can imagine that if he does we’re not talking Snoop Dogg caliber groupies. We’re not talking Guns n Roses video hotties. These are not the choice bimbos in the half-shirts and short shorts waiting for the quarterback to come out of the locker room. I’m guessing the kind of groupies Bruce Campbell gets -- if he gets them -- are the type that say, William Shatner might get at a Star Trek convention. For instance, Shatner would have chicks with pointy ears and mini-skirts who flirt with him outrageously—in Klingon-- while handing him their phone number (“I’m going to boldly take you places no man has gone before.” or “I’ll beam something up, alright…Tiberius.” Seriously, the possibilities abound.). Maybe a typical Bruce Campbell groupie comes on to him wearing strategically torn rags and a plastic Halloween axe buried in the middle of her forehead with corn-syrup blood running down the middle of her face and goth make-up. Maybe they slip him their number on a rubber severed limb while chanting, “I’m gonna get you, I’m gonna get you”? What would they say? “Bruce, here’s my number. Come up and show me your boom-stick.” “Bruce, call me and I’ll come over and eat your brain.” or “You’ll eat my brain.” or “You’ll eat me.” Ahhhh…now we’re getting somewhere. (Hmm…I’ll tell you what, though, I’ll bet they all read. I’m serious. Think about it. I’ll bet, as a cinematic demographic, Bruce Campbell groupies would be a relatively literate bunch. But I digress.)

 

Among the faithful, Campbell is affectionately known as “The Chin”. And make no mistake it is a chin of epic proportions, Lil’ Abner’s got nothing on this guy. Terry Bradshaw looks like Ichabod Crane when put next to Bruce Campbell (Terry Bradshaw is a former NFL quarterback known for—among other things-- his big, square jaw for all of you out there scratching your heads—and if you’re reading this that’s probably you). When you’re a little kid and you hear that Samson slew an entire army of infidels with a jawbone, it’s a little weird. When you look at Bruce Campbell you begin to understand. Now, Samson did that with the jawbone of an ass, mind you…um well, never mind. It’s too easy. Just too easy. Can you imagine if Bruce Campbell and Keira Knightley were to get married and have kids (I just horrified every Bruce Campbell fan in the world.) Their children would have the Chin of the Gods. They'd have a jaw like a battleship, the USS Moontrap. Anyway—the chin is a necessary accoutrement for the character that Campbell is best at. Basically, what he’s done is made a career of lampooning the kind of broad-shouldered, square jawed hero that long ago came to be de rigueur for action heroes in movies. Indeed, he looks more like Clark Kent than Christopher Reeves ever did. But whereas in movies they take comic book heroes and have them act more realistically, Campbell is a movie hero who acts like a comic book. Ash Williams, Campbell’s most famous creation, is a caricature of machismo, his ridiculous confidence bolstered by the knowledge that he’s living in a fantasy world. This knowledge seems key to the Campbell Technique. He’s not bound by strictures of naturalism. He flaunts awareness of the audience. Campbell’s characters are always cognizant that they are in a movie and they’re always letting the audience in on the joke. I would guess that’s another piece in the puzzle of the Bruce Campbell phenomenon.

You could write "John Deere" on that and who would trip?

 

"Retails for about $199.95", indeed.

It’s just a guess though. I don’t pretend to know or understand the Campbell’s appeal. It is now the Monday after My Name is Bruce came into town. It was a disappointing weekend. I couldn’t get in. Seriously! The guy had four, FOUR(4), shows where he had Q&A’s and I couldn’t get into any of them! They had been sold out for two weeks. Sold out? Two weeks ago? Are you kidding me? At least two weeks ago, in this economy, over six hundred hard-working Pacific Northwesterners spent their hard earned cash to make sure that they could hear Bruce-fucking-Campbell give the Sermon On the Cineplex. Astounding. I mean, what film actor goes on tour to speak? It occurs to me that not every film actor could or would. Everyone else is either too big or too small. Tom Cruise and Brad Pitt would never do it and it would be a waste of time and money for Joe Shmoe or Gilda McGillicuddy. The aforementioned Shatner and Co. do conventions. Porn stars tour in strip clubs (ahem, or so I hear) but that’s it. Just the fact that Bruce Campbell does this at all speaks to his particular brand of charisma and to the unique place he holds in movie fandom.

 

 

Here is the cold part: I’m feeling like a responsible journalist, right? Or rather, I feel like I owe it to Paul and Angela to try, you know what I’m saying? So I’m waiting…waiting mind you, like I don’t have a life or something, to see if somebody doesn’t show up and then maybe they can let me squeeze in. I’m outside negotiating with the manager—this is the second day after being thwarted on the first, “can I just come in for the Q&A? I write for a website. I’ll buy a ticket for the movie later in the week. I’ll stand up in the back. I’ll give him a hand job in the back. I'll give you a handjob in the back," (that’s as far as I’ll go. I have my pride). I won’t tell anyone.” The manager gives me this huge sigh and looks at me with this world-weary expression on his face. “You have to understand, I get fifty requests like this per showing." Of course, the kicker was that expression. A cold fear gripped my heart when I saw it. I realized what it meant. I wanted to scream in his face: “No! No! I’m not one of Them! I’m not! This is just for the website! My favorite actor is Jeffrey Wright! Or Marlon Brando! Wait! I like Prince and Bob Marley! I have class! I have a dignity! I have taste!” But I don’t. It won’t do any good anyway. I can tell. I would say, “I’m not a Bruce Campbell fanatic.” And he would say, “Uh, yeah. Of course you’re not a Bruce Campbell fanatic. You always come to a movie that’s sold out, twice in two days begging to get in, like a teen-ager at a Jonas Brothers concert.” So I just leave.



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Zombie Boy   |SAdministrator |2008-12-30 16:54:51
I won't bother to argue the BC point with you, because as you say, The Chin
fandom is a binary condition: either you get it, or you don't. And even though
you and I disagree on a cellular level about what constitutes a good movie, I
greatly enjoyed reading your column. It made me laugh out loud, not in derision,
but with honesty. It is great to get a peek into the mindset of someone who
doesn't share my enthusiasm.

But you're still wrong
Midnight Butterfly  - The Litmus Test   |76.115.19.xxx |2008-12-31 03:58:09
You were the litmus test, bro. I couldn't ask for anything more. Thanks.
Ralph Morgan  - You can please some of the people...   |76.115.19.xxx |2009-01-05 18:27:22
Your right his movies are usually pretty bad. But, he is still the
man!!!



(I am still debating the revenge angle thank you very
much!!!)

- Ralph
Midnight Butterfly  - What's up, Yo!   |76.115.19.xxx |2009-01-06 21:09:25
Thanks for checking it out, yo! Stop back more often!
Thomasina   |130.160.122.xxx |2009-01-08 07:30:34
It's Christopher Reeve. Reeves with an s was the guy who played Superman on TV
or Ted "Theodore" Logan.
Anonymous   |145.116.5.xxx |2009-01-08 08:39:09
Dude, RELEVANT JOURNALISM!!!!!!
Midnight Butterfly  - Thank You   |76.115.19.xxx |2009-01-08 09:34:10
Thank you for reading and responding. And dude, relevant journalism is the only
kind we do here at the Plot Hole! I thought you knew!
Angela Mac   |67.142.161.xxx |2009-01-08 13:02:10
Absolutely hilarious read! I, too, was laughing out loud.

... and I think
The Chin is beginning to win you over... or, at the very least, gain some
footing. But after the encounter(s) with the theatre manager (which was my
favorite part, btw), you might as well come over to the darker, cheesier
side.

We're a friendly bunch.
AND we are excellent spellers, are never
stricken with typos, and know all about groovy movies -- such as Bill and Ted's
Bogus Journey.
dr. annie may   |75.54.123.xxx |2009-01-08 14:21:37
even bruce campbell doesn't get the fandom. i've met him four times and he
seriously hates it and what it's become. he's great on stage, but off stage he's
just miserable. he makes fun of anyone and everyone and even wonders aloud what
the hell the whole fanboy thing is about. it's sad really, but the writer of
this article is the closest one to understand bruce's pain.
Angela Mac  - Hmm   |67.142.161.xxx |2009-01-08 15:19:43
Admittedly, there are a hell of a lot of dimwits wandering the back
hallways of conventions in AOD shirts. Their incessant, "Evil Dead
4" and "... did you ever touch Pete's Piece" drivel could
liquify a brain. If hearing the comments irritates me, it's sure as hell
got to bother Mr. Campbell.

... and I'm sure it's a double-edged
sword. All that love could easily become buckets full of hate. How many
underground rock bands enjoyed a small, but fierce following, only to
have the fans reject them as soon as a major deal was inked? At the recent
Q&A I attended, fans peppered Campbell with urgings to take a more
prominent role in Spiderman -- or to even helm a superhero flick, himself.
Lovely prospects to consider, in the safety of a world where the
answer is most likely, "No." But would they back him, if it
actually happened? I'd like to think so, but who knows, they might
well torch their cherished memorabilia and
bellow, "Sellout!"

Tough to say.
But it isn't difficult to note the fruits of the fandom:
-- write a book, and they
will buy it
-- film a flick in your backyard, and they will horde to
see it
-- tell them you appreciate them, and they adore you
forever

Fatty Arbuckle experienced pain.
... and it wasn't because fans lined up around the building to see him.


Man with the Screaming Brain might not be anything to write home
about, but I doubt he would've been afforded the opportunity without the
security of fan dollars in the wings. I don't need to scour IMDB to
know there are plenty of actors, who have appeared in just as many films,
who aren't given access to a helm.

Those fans might blow a
whole hell of a lot of smoke, but if selling out his Q&As and making
his face t-shirt marketable causes him nothing but misery.... then the man
needs Prozac. Not sympathy.

Perhaps the fifth time you meet up
with him, you might jot a little paper his way.
Ansar  - Bruce is Bruce   |72.128.76.xxx |2009-01-08 16:40:21
People like me also love Sam Raimi who made the Evil Dead movie. These guys had
2 successes in Evil Dead 1 and 2 , and had the audacity to spoof them in Evil
Dead 3 aka Army of Darkness. If that ain't greatness in the movie biz what
is.
Besides that unlike Capt Kirk Bruce has kinda stayed true to his fans.
Midnight Butterfly  - Woah   |76.115.19.xxx |2009-01-08 17:34:33
No! No! I am NOT becoming one of the Bruce Campbell pod people. I refuse to even
consider the notion! Which, Annie May, you must be one of if you've spoken to
home boy FOUR times! And he's confided in you! Are you one of the fabled Bruce
Campbell groupies of legend? And daaaaaaaaaammmmnnn Angela, busting out with
Deep Inside Bruce Campbell 2 comment/novel and a Fatty Arbuckle reference to
boot! Don't hate just because I'm in touch with the Chin's pain! Next
time you better ask somebody, yo!
jj  - jj   |67.80.29.xxx |2009-01-08 17:57:16
for the record, i happen to be an avid bruce fan and i'm a pretty hot chick, if
i do say so myself. fabulous article.
Midnight Butterfly  - Show Me   |76.115.19.xxx |2009-01-08 19:15:57
A friend of mine recently said, "No pictures, it didn't happen." Hook us
up, JJ! We wanna see what's really going on!
Midnight Butterfly  - Oh   |76.115.19.xxx |2009-01-08 19:17:04
...and thanks for the kind words. All ya'll.
Levi  - Shed a little light   |66.6.177.xxx |2009-01-08 20:55:11
I'll admit that I liked the article even though I felt slightly offended by it,
being a fan myself (albeit not a hardcore one). You made a legitimate inquiry
and approached the subject with admirable objectivity. I'm slightly disappointed
that you still don't "get" the phenomenon, but you can't win them all.
If it's any help, I'll try to shed some light on the topic, without simply
saying something like "He's the coolest man alive, that's why."

I
think his following comes from a combination of factors. I can think of other
celebrities that may fall into one category or another, but not all of them like
he does.

First, isn't he sort of an example of the American Dream? He rose to
his following even though he started with cheap, homemade films. Many of his
fans have probably done or at least thought of doing something similar, so we
admire him for actually becoming successful from these roots. This leads to
factor #2...

...how he handles his fame. He didn't become some annoying star
that let money and fame go to his head. I don't know if he's really suffering as
dr. annie may claims, but in any case, he won't let it show. He still seems like
a normal guy who does movies for his fans, not himself. He has an almost
unrivaled connection to his fans, even if it's only indirect. This is similar to
my next point...

...personality. From his books, interviews, etc., I just
get the feeling that he's still a cool person in general. He seems like the kind
of person that a normal (not-obsessive) fan could just sit down and chat with.
His way of thinking and speaking has a naturally humorous vibe to it. I've never
met him, but I just feel this rapport with him, and I'm certain the case is
similar with other fans.

Of course, there are also some intangible factors.
He may not be a great actor in general, but he certainly has his place. His
roles that require him to be a man's man just work, even if he's not fooling
anybody with his performance. Nobody but Bruce Campbell could have pulled off
so many corny puns in "Jack of All Trades." A similar argument applies
to "Army of Darkness." His movies, like his performances, aren't meant
to be deep or good by traditional standards, but they are still often, not
always, entertaining in one way or another. That being said, I still think he's
capable of decent, not great, acting, such as in "Burn Notice."

Like
I said, other celebrities share some, but not all of these factors. For example,
I think that it would be cool to hang out with Brian Posehn, another very niche
actor, but he doesn't have the connection to his fans that Campbell does. Neil
Patrick Harris shares some of the intangible and personality aspects, but his
beginning wasn't as humble.

All of these factors combined to gain him a base
following, and it soon just snowballed into what it is now. Today, the
phenomenon almost feeds itself because it is now another way to get "geek
cred". I hope that this helps you understand why this happened to Bruce
Campbell, and not somebody else.
Lisa The Brit   |24.79.9.xxx |2009-01-09 06:40:39
great read Bobby
Midnight Butterfly  - Lisa!   |76.115.19.xxx |2009-01-09 10:46:27
Lisa the Brit as I live and breathe! Great to hear from you! So glad
you found us over here. Stop in more often. You've no doubt noticed the fiery
Red head and Zombie Boy are here as well. Thanks for the kind words.
winterone   |199.202.144.xxx |2009-01-09 13:40:36
I'm one of those who doesn't get the following. I enjoyed the movies, he made me
laugh, the end. I think people don't do the cult following thing because they
specifically obsess over the individual, movie, ect. in question, but rather
that they like the cult. Does that make sense? Fun column!
Midnight Butterfly  - Eureka!   |76.115.19.xxx |2009-01-09 13:48:52
I agree with you 100%! I think the following becomes a goal unto itself. Very
astute of you, young Winterone.
Zombie Boy   |76.23.140.xxx |2009-01-09 14:13:56
Actually, that was offensive as hell. Just because you don't understand it,
doesn't mean you need to reduce it and belittle it. I am not a fan of Bruce
because I think it makes me cool, I am a fan of Bruce because I think HE is cool
and the work he does makes me happy.
LisaTheBrit   |24.79.9.xxx |2009-01-09 17:46:41
I'm one of those who doesn't get it....but I can relate, I am very passionate
about a lot of things.

ooooh I can't help but be reminded of British game
show host Bruce Forsythe, he had a massive chin too.....I reckon the true
meaning of the name 'Bruce' is "one with large chin"
Midnight Butterfly  - Offensive as Hell?   |76.115.19.xxx |2009-01-09 17:50:00
That seems a little much. I can't speak for winterone but I wasn't
intending any belittling or reducing. I think you're gonna have to own
that for yourself. All I'm saying is, what I guess I said in the last
paragraph, that the phenomenon seems to have come to mean more than just
the man. I mean, Bruce Campbell doesn't claim to be the best actor of
all time and it seems like he readily admits that a lot of his movies
aren't of the highest quality. But being a Bruce Campbell fan seems to start to become a mark of pride unto itself. You don't have to
agree, bro, but if you get offended, that's your choice.
Zombie Boy   |76.23.140.xxx |2009-01-09 18:17:46
Amanda absolutely degraded my BC fanboyness to simply trying to wear geek cred
like a cloak, because if she can't fathom it being something that I feel for
truer reasons, that it must not be possible. I was not speaking to you at all.


And you'll notice that Lisa can not understand but not be patronizing about
it.
Midnight Butterfly   |76.115.19.xxx |2009-01-09 20:10:34
"Amanda absolutely degraded my BC fanboyness" I mean, dude, look at
that phrase. 

All I'm saying is "Offensive as hell"? I
mean, offensive hell would be like, "All Bruce Campbell fans deserve to
be dragged outside and shot!" or "All Bruce Campbell fans need
a lobotomy...that is, if they haven't had one already." or something
like that. I mean, anybody can be a fan of anybody all on their
own. Is it so farfetched to think that some people might dig Bruce
Campbell but also might be getting off on feeling passionate about
something with someone else who feels passionate about that
same thing? Entire sports leagues that dwarf Bruce Campbell's fan base
are based on this idea. Further is it crazy -- or offensive -- to
suggest that these two aspects might come to take on a life of their
own? There are people who like Star Trek but then there are people who also want to be part of the Star Trek phenomenon. And there's nothing wrong
with that. One does not necessarily lead to the other.
Zombie Boy   |76.23.140.xxx |2009-01-09 20:27:27
Your hypothetical scenarios would obviously be hyperbole, or if they were
serious they would obviously be from a laughable mind. It is precisely the
seeming innocousness of the statement in question that makes it so offensive.
She didn't say some, or just the wingnut fringe. There are always going to be
bandwagon jumpers, but she laid the same blanket on all of us. Simpy put, just
because you don't understand it doesn't mean it isn't real. I can't say that any
clearer, so that will be my final word on the matter. But in the future I will
be sure to check with you on whether or not I get to be upset about something.
Midnight Butterfly  - Excellent!   |76.115.19.xxx |2009-01-09 20:41:52
That's all I ask.
Angela Mac   |67.142.161.xxx |2009-01-10 06:25:26
I'd have to side with Zombie here.

Though I hope her intention was commentary on a portion of the following, rather than
the whole, that is not what was stated. As Zombie so eloquently pointed out, omitting
"some" effectively paints all.

Now, as to whether it was
offensive, or not... well, I suppose I just found the statement (as
presented) preposterous, more than anything else. For the first, what,
fifteen years that I scoured video store racks for Bruce Campbell,
I hadn't a clue there were other fans -- let alone, enough to pack the
house. That seems to be the common backstory to circa ED2 Campbell fans:
back in the day, there was no cult to join.

BTW -- well stated,
Levi!
winterone   |199.202.144.xxx |2009-01-12 07:22:24
Yikes- no, I didn't mean any offense at all, nor was that a shot at the Bruce
following, just fandom in general. I brought it up here only because it was the
topic at hand, and Bruce's is just one of the ones that I "don't get."
That doesn't mean I think bad of him or his fans, it was just my own thoughts on
how some fandoms turn out the way that they are.
Midnight Butterfly  - Well.   |76.115.19.xxx |2009-01-19 17:24:38
Thank you for everybody's passion or just plain giving a shit. One of the things
I love about discussing movies is that inevitably the conversation must expand
past art into popular art. When you're talking about movies you're talking about
what's going on out there on the bricks, in people's kitchens, in their schools
and at their jobs. It's heavy and it's fun. No question about it.

3.26 Copyright (C) 2008 Compojoom.com / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."

Last Updated ( Friday, 09 January 2009 12:42 )
 

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